Learn what actually moves the needlein search engine rankings
Pick the path that fits where you are right now
Back in 2021, I was trying to rank a client's e-commerce site for competitive product keywords. Every guide I found talked about link building and content length, but nobody explained why some pages ranked despite having fewer backlinks or shorter content. I spent three months running experiments on low-stakes pages before I figured out what Google was actually prioritizing for that specific query type. That's when I realized most SEO advice skips the diagnostic part completely.
These courses are built around the framework I developed from those experiments. You'll learn how to analyze what's already ranking, identify the actual ranking factors for your specific situation, and build content strategies that work with how search algorithms evaluate relevance. No cookie-cutter tactics, no outdated link schemes, just the diagnostic process that helps you figure out what matters for your particular keywords.
Keyword Research That Maps to Intent
Most people pick keywords based on search volume alone. This course shows you how to analyze SERP features, user behavior signals, and content patterns to find keywords where you can actually compete. You'll learn to spot the difference between informational queries where users want comparisons versus transactional queries where they're ready to convert.
Technical SEO for Non-Developers
You don't need to be a developer to fix most technical SEO issues. This program focuses on the problems that actually impact rankings, like crawl efficiency, page speed optimization, and structured data implementation. We use real site audits from participants to work through common problems step by step.
Content Strategy Based on SERP Analysis
Instead of guessing what to write about, you'll learn how to reverse-engineer what's already working in the top 10 results. The course covers content gap analysis, topical authority building, and how to structure content that satisfies both user intent and algorithmic evaluation criteria.
Jorik Tannehill
Lead Instructor
I've been working in search since 2016, initially as a content writer who got frustrated watching well-researched articles get buried while shallow posts ranked. That led me into technical SEO and eventually into consulting for SaaS companies and e-commerce brands. I built these courses because most SEO training either teaches outdated tactics or stays too theoretical. My approach is diagnostic first, teach you how to analyze what's working in your niche, then build strategies specific to your situation rather than generic best practices.